I was browsing the web and came across this Twitter post from 2 years ago. Apparently, Nintendo was planning on hiring a company called ImagiCorps to design their store display units, but ended up choosing Design Phase to tackle the project for whatever reasons.
This is super interesting, great find! I have never heard about this display before. Looks refreshingly different from the Design Phase displays that Nintendo eventually used to display the Virtual Boy in stores. Looks more simple and streamlined, and seems very robust. In general I prefer the design of the Design Phase display but it’s a cool twist how the bottom part of this one resembles an original VB stand.
Note how the infinity mirror on top and the info sheets on the sides are the same as on the Design Phase displays. Seemingly Nintendo provided those and asked for them to be included in the designs as mandatory elements.
I am doing a little break right now from working on PVB, but I’ll add this to the database when I am back.